We’re excited to bring a taste of our Annual Experience (UX) Design Conference [XCamp] to Tech Manitoba Tech Week this year. On February 25, join us at XCamp Echo to explore how operationalizing design and customer journey mapping can transform the way you approach and improve your user experience delivery.

This half-day session is thoughtfully designed to help you address complex challenges with clarity: uncover friction points, align teams around shared goals, and craft solutions that reflect both user needs and organizational systems. (People + Tech + Process)

Agenda
/ 1:00 – 1:30 PM: Welcome and Ice Breaker
/ 1:30 – 2:00 PM: Talk: How Leading Organizations Embed Design at the Core
/ 2:00 – 4:30 PM: Workshop: Customer Journey Mapping Deep Dive

Talk: How Leading Organizations Embed Design at the Core
In this keynote, Albert will explore how leading organizations rely on design to drive innovation and enhance customer experience (CX). By integrating design thinking as a core mindset—not just a specialized team—organizations align departments, simplify processes, and accelerate delivery.

Workshop: Customer Journey Mapping Deep Dive
Building on Albert’s keynote, this hands-on workshop provides a framework to map user pain points, uncover critical moments of truth, and align on a shared vision for enhancing user experiences.

Here’s what you can expect:

• A Fresh Perspective on Experience Design: Kick off the session with an energetic, eye-opening talk on customer experience and design, led by our expert consultants.
• Hands-On Learning Through Case Studies: Dive straight into the action with a practical case study exercise where you’ll apply what you’ve learned.
• Techniques from the Field: Learn real-world methods directly from our experienced design consultants, who use these techniques every day to solve complex challenges for organizations like yours.
• Empower Your Team: Leave feeling confident and equipped to apply journey mapping techniques to your own products, services, and programs—turning insights into action.

About zu
We’re zu, a digital product agency. For three decades, we’ve been partnering with organizations to transform processes, services, and platforms through strategic design and modern technology.
🔗 zu.com

About XCamp
XCamp is our annual two-day conference in Saskatoon, crafted for seasoned leaders in operations, marketing, digital strategy, and experience delivery who are ready to push boundaries, gain fresh perspectives, and connect with like-minded professionals. With tailored programming, world-class keynotes, and an intimate, retreat-style setting, XCamp is designed to spark innovation and inspire meaningful change within organizations. We’re thrilled to bring a taster of XCamp to Manitoba Tech Week—hope you’ll join us!

🔗 x-camp.ca