Expanding into the U.S. market can feel overwhelming for software startups, but it doesn’t have to be. Join us for an interactive fireside chat designed to help founders and growth leaders move faster with confidence. We’ll break down what trade readiness really means for software companies and share a simple framework to assess your readiness in minutes, not months.

You’ll learn how to identify and close the most common U.S. expansion gaps quickly, balance speed with complexity, and leverage lightweight market research to reduce risk while accelerating decision-making We’ll also highlight practical support options—like IRAP’s Virtual Trade Accelerator from Tech Manitoba and WTC Winnipeg’s advisory services, trade training, and market intelligence —designed to help you scale faster and smarter.

What You’ll Discover:
• How to assess U.S. trade readiness fast using a clear, practical framework
• The four critical readiness areas: market, product, compliance, and go-to-market execution
• Proven strategies to close gaps and build a lean export plan that actually gets used
• When to move fast and when to slow down strategically
• How structured supports can help you expand with fewer mistakes

Key Takeaways:
• Trade readiness is about clarity, not complexity
• Lean, targeted market intelligence accelerates decisions
• A simple export plan beats a long one that gathers dust
• Support programs can help you scale faster and smarter

Presented by Juliano Goulart, Program Manager, Virtual Trade Accelerator by Tech MB | IRAP and Tamir Maharaj, Trade Advisor, World Trade Centre Winnipeg