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How Tech Transforms Traditional Marketing: An Introduction to RevOps

Date: February 25 @ 10:00 am - 11:30 am

Location: Virtual

Price: Free

Hosted By: Hubcap Solutions

Technology is supposed to make marketing and sales more efficient, effective and effortless, but the reality often fails to live up to that lofty ideal. Disconnected systems, broken integrations, lack of process and good, old-fashioned user error often mean you understand less of what really matters while paying more in software fees for the privilege.

Revenue Operations (RevOps) is an approach to resolving that problem which recognizes that sales and marketing need to be more aligned than ever to be effective and how challenging that can be to accomplish.

In this session we’ll be explaining the strategy behind taking a RevOps approach to your sales and marketing and  exploring the practical implications of RevOps on your team and your tools. You can expect to learn:

  • What is RevOps?
  • What a RevOps transformation can deliver
  • How to build a RevOps team
  • What a RevOps tech stack looks like

Whether you’re familiar with RevOps and are looking to understand how it can fit with your business, or you’re simply looking for a way to make sales and marketing play nice, this session is for you!

Speakers:

Cody Pierson, Hubcap Solutions
Cody Pierson founded Hubcap Solutions in 2020 to provide bespoke HubSpot support for SMB organizations. With 7+ years of experience working in HubSpot Hubcap Solutions provides bespoke HubSpot strategic advice and technical support for teams using HubSpot for sales, marketing, service and beyond.
Eric Postma, Measured Digital
With over 20 years of hands-on experience, Eric has helped dozens of organizations embrace emerging technologies and innovative approaches. As founder and consultant of Measured Digital, Eric specializes in bridging the gap between strategy and technology, ensuring businesses of all sizes are equipped to embrace modern approaches to growth.